Pricing is one of the questions that persist through the evolution of a company. A common topic today in software startup board rooms is: should the company price by seat or by usage?
To answer this question and many others, Redpoint Office Hours will welcome Madhavan Ramanujam, Partner and Board Member at Simon-Kucher on Wednesday, August 25th at 11AM PT.
Madhavan has led more than 200 pricing projects across software companies. He has advised more than 20 unicorns including Uber, Asana, and Stripe. He is also a co-author of the book “Monetizing Innovation: How Smart Companies Design the Product Around the Price”, which is a best seller on Amazon and has been featured in leading publications including Harvard Business Review, Entrepreneur and Inc.
In this discussion, Redpoint’s Tomasz Tunguz and Madhavan will cover:
- The types of pricing strategies
- The key factors to think about when pricing
- When to employ usage and seat based pricing
- How to communicate pricing changes
We look forward to welcoming Madhavan and engaging in a thoughtful conversation!